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  • Blog
  • 15th Jul 2024

What are the chances? Insights on gambling advertising from an accidental experiment

Adding odds information in an easy-to-understand format (“lose £7 for every £100 bet on average”) to slot game adverts slightly increased demand and trust in a recent online experiment. An increase in demand is surprising, but might be explained by people’s aversion to ambiguity or limited understanding of odds information.

  • Blog
  • 15th Jul 2024

How BIT can help with missions

A new government in the UK brings a new approach and for Labour that means missions.

  • Blog
  • 3rd Jul 2024

Smarter delivery on policy can reap big gains for the next UK Government - even with constrained finances

Tomorrow the UK heads to the polls to choose their next government. In anticipation, Lucy Makinson, BIT’s Head of Policy, considers how an incoming government can deliver impact, even in the face of fiscal constraint. 

  • Press release
  • 18th Jun 2024

Update from BIT and David Halpern

David Halpern, the Founding Director and President of the Behavioural Insights Team will be moving on from his role and the team from July 31st 2024.

  • Blog
  • 31st May 2024

How media coverage of vaping restrictions might influence public perceptions: insights from a new study

To the disappointment of many anti-smoking campaigners, the Tobacco and Vapes Bill was shelved last week as the UK parliament was suspended ahead of the election in July.  The headline measure would have banned the sale of cigarettes to anyone born after 1 January 2009, but the bill would have…

  • Blog
  • 29th May 2024

Gen Z teens are taking far fewer risks

We look at how teenagers in Great Britain today are taking fewer drugs, gambling less, and having fewer pregnancies than previous generations.

  • Report
  • 23rd May 2024

Gambling support via financial services firms explore phase

In this report, BIT’s Gambling Policy & Research Unit presents its work, which explored how financial services firms can help to provide support to their customers who gamble. 

  • Current project

Social Capital

Researching social media data to better understand how different forms of social connections between people affect the opportunities they have in their lives.

  • Blog
  • 2nd May 2024

Decisionscape: how thinking like an artist can improve our decision-making

Top of our reading list this month has been Decisionscape, a book by former BIT employee, Elspeth Kirkman, now Nesta’s Chief Programmes Officer.

  • Blog
  • 11th Apr 2024

Could summer jobs stop youth violence?

In many American cities, Summer Youth Employment Programs offer young people from disadvantaged backgrounds short-term paid employment during the long summer break from school. Some of these programmes have been in existence for decades and operate at a huge scale. Given the evidence from the US on violent youth offending,…