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  • Report
  • 24th Aug 2021

Using edutainment to encourage COVID helpline calls in the presence of stigma

Continuing a collaboration started in March 2017, the Behavioural Insights Team (BIT) and the Access to Information (a2i) team of the Bangladeshi government came together in mid-2020 to explore how behavioural insights could be applied and tested as part of the government’s Covid-19 pandemic response. This report summarises our findings.

  • Blog
  • 24th Aug 2021

Tackling Covid with videos in Bangladesh: three practical ways to apply behavioural insights to edutainment

As of late July 2021, there have likely been more than 10 million deaths from Covid globally. Part of this devastating impact reflects a lack of awareness of what actions people need to take to seek care and reduce further transmission if symptoms become apparent. Even if people know what…

  • Blog
  • 19th Aug 2021

The good kind of null? Training village doctors in Bangladesh to fight COVID-19

“Village doctors” are the primary healthcare providers for many Bangladeshis, but their qualifications and expertise can vary considerably. In the wake of the coronavirus pandemic, the role of village doctors has expanded to pandemic preventers and the advice they provide has become a matter of public health. With that in…

  • Blog
  • 30th Jul 2021

What’s in a leaderboard?

In the last week, you may have found that a leaderboard has become an unexpected addition to your morning routine. Every morning you now wake up, pick up your phone and check where your country sits on the Olympic medal table. Although they look simple, leaderboards can have a big…

  • Person

Alice Escande

Alice est Conseillère Senior au BIT France où elle travaille sur des projets à impact social dans les domaines de la santé publique, du bien-être et de la cohésion sociale. Avant de rejoindre le BIT, elle a travaillé en tant que Associée Senior au Busara Center for Behavioral Economics au…

  • Podcast: Inside The Nudge Unit
  • 17th Jun 2021

COVID vaccines & tech repairability

BIT’s Lis Costa and Aisling Colclough look at two major pieces of work by the team. Firstly Carolina Toth from BIT’s New York office discusses working with mayors across the US on how to engage with people who are cautious or unwilling to get a COVID-19 vaccine. Next Laura Litvine…

  • Blog
  • 17th Jun 2021

Podcast: COVID vaccines & tech repairability

Working with mayors across the US on engaging with people who are cautious or unwilling to get a COVID-19 vaccine and supporting the French government's plans to promote a more sustainable and circular economy by encouraging people to repair rather than replace tech products.

  • Person

Rachel Lim

Rachel is an Advisor in the Singapore office working across a range of policy areas, with a particular focus on health, wellbeing, employment and crime. Prior to joining the team, she was a consultant at a boutique consulting firm, aAdvantage Consulting Group, where she worked with government agencies and private…

  • Blog
  • 16th Jun 2021

Buying better: improving NHS procurement with behavioural insights

Hospital procurement may never attract the same level of attention as other parts of the NHS, but it is nonetheless a crucial element of our healthcare system and one with clear room for improvement. Digital procurement platforms are often outdated and incredibly complex, making the job of procurement staff much…

  • Report
  • 16th Jun 2021

Buying better: Improving NHS procurement with behavioural insights

n this report we outline how behavioural insights can help to understand the barriers within digital hospital procurement platforms and develop solutions to overcome such barriers and improve procurement efficiency by reducing errors and generating savings. Whilst the ideas in this note are based on our programme of work for…