• Report
• 15th Sep 2011

Behavioural Insights Team annual update 2010-11

The Behavioural Insights Team’s Annual Update 2010-11 provides a summary of the Team’s work since it was set up in July 2010.

• Report
• 20th Sep 2012

Behavioural Insights Team’s Annual Update 2011/12

• Report
• 23rd Dec 2013

Applying Behavioural Insights to Organ Donation

A randomised controlled trial measured how successful different approaches were in encouraging more people to join the Organ Donor Register.

• Person

Dr Michael Hallsworth

Dr Michael Hallsworth is BIT's Chief Behavioural Scientist. Before his current role, Michael was Managing Director of BIT Americas and previously led BIT's global work on health and tax. Earlier in his career, Michael was a Senior Policy Advisor in the Cabinet Office of the UK government and has in-depth…

• Person

Elspeth Kirkman

Elspeth joined BIT while it was still part of the Cabinet Office. During her time with BIT she held various roles, including overseeing health and education work and setting up and leading the North American office. She is the author of two books relating to behavioural science: Behavioral Insights (2020,…

• Person

Hugo Harper

Hugo is the Mission Director for Nesta's A Healthy Life mission and leads BIT's work on Health in the UK.  He has been with the team for the last 9 years running projects with the Department of Health and Social Care, NHS England, Public Health England and Cabinet Office. He…

• Person

Dr Alex Gyani

Alex is the Managing Director of the Behavioural Insights Team's APAC offices. He has been based in Sydney since 2014. He has advised governments around the world on how to use behavioural science to improve policy outcomes and increase the use of evidence-based policy more generally. Previously Alex oversaw the…

• Person

Dr Hannah Behrendt

Hannah leads the Health and Wellbeing Team at BIT. She has been with BIT for the last 9 years, working with a wide range of partners in the UK and across the world to deliver projects applying behavioural insights to improve health and wellbeing. Hannah combines in-depth experience of policy…

• Blog
• 10th Dec 2014

Redesigning hospital prescription charts to reduce prescribing errors

Research supported by the Behavioural Insights Team has demonstrated how prescribing behaviour can be significantly improved by making simple changes to prescription charts used in NHS hospitals. Below is a guest blog, written by Dom King, a good friend of BIT, co-author of MINDSPACE and the lead researcher on this…

• Person

Dr Karen Tindall

Karen is a Principal Advisor based in our Sydney office, focusing on domestic violence, community resilience, health, and charitable giving. She holds a PhD in Political Science from the Australian National University, in the field of public sector crisis management. Karen is an Adjunct Associate Professor at the Institute for…